A 21-day scavenger hunt for the new Tiguan in a 3D modeled city built into Instagram's grid.
Every morning a new clue would be uploaded, users then explored the city looking for the hidden Tiguan. The first user to find and send a screenshot won prizes ranging from Sonos speakers to an all-paid trip to New York, Miami and San Francisco.
Design Director: Cris Stritmatter
Senior Designer: Jun Ikeya
Creative Director: Zaid Al-Asady
Associate Creative Director: David Mugford
Agency: Deutsch LA
Client: Volkswagen
Follow the clues
Decode the daily clue and find that day’s hidden Tiguan in the virtual NYC.
Find the hidden Tiguan
There are 24 orange cars hidden on 24 tiles across the city. Spot the right one.
Claim the prize
Screenshot the car and DM the correct Tiguan to claim the daily prize.
