Every and each individual is unique, so is the health insurance plan one needs.
Shopping for insurance is always a burden, with unknown language and nearly impossible to understand terms. We unraveled their shopping flow to the user, serving bits of easily digestible information, making the process feel like a quiz instead of long medical forms.

Creative Director: Able Parris
Lead Designer: Jun Ikeya
UX Designer: Paolo Benvenuto

Agency: Deutsch LA
Client: Anthem