In order to keep not just the brand, but also all the communication pieces evolving, in 2017 we decided to do a refresh for the model pages. This refresh brought a lot more versatilty to every model page, with features that allowed customization, but at the same time being authorable by content editors. We pushed this page not to be just technical, but to tell a story and get users to identify with the brand.

Creative Director: Able Parris
Associate Design Director: Elizabeth Cordingley
Designer: Jun Ikeya

Agency: Deutsch LA
Client: Volkswagen