Finding the right car feels like finding the right partner. So we drew inspiration from dating apps and built a tool that lets shoppers specify what they want, then see exactly where that car can be found.
Using 10 million renders, shoppers also get a true sense of their car before they visit the dealer. Just like online dating, but without catfishing...
Creative Director: Andy Hsu
Design Director: Pelun Chen
Associate Design Director: Marcus Silva
Designer: Jun Ikeya
Agency: Deutsch LA
Client: Volkswagen Global