SumUp Pay

Brandブランド
Productプロダクト
Marketingマーケティング

Brand/Visual Design:
Jun Ikeya, Dawn McCance, Samar Maakaroun 

Product Design:
Jun Ikeya, Jan Dudek, Marjan Haidar

With the strategy of being present in all payments touchpoints ecosystem, SumUp ventured into the consumer world. Considering a more modern and younger audience, we created a sub-brand that resonates with said audience.

SumUp Pay is a digital wallet combined with a loyalty program with the mission of nourishing small businesses and its customers.
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