With the strategy of being present in all payments touchpoints ecosystem, SumUp ventured into the consumer world. Considering a more modern and younger audience, we created a sub-brand that resonates with said audience.

SumUp Pay is a digital wallet combined with a loyalty program with the mission of nourishing small businesses and its customers.
 

Brand/Visual Design: Jun Ikeya, Dawn McCance
Product Design: Jun Ikeya, Jan Dudek, Marjan Haidar
Agency: Right to Left
Company: SumUp