VW Rule the Road

Campaignキャンペーン

Design Director:
Cris Stritmatter

Senior Designer:
Jun Ikeya

Creative Director:
Zaid Al-Asady

Associate Creative Director:
David Mugford

A 21-day scavenger hunt for the new Tiguan in a 3D modeled city built into Instagram's grid. Every morning a new clue would be uploaded, users then explored the city looking for the hidden Tiguan. The first user to find and send a screenshot won prizes ranging from Sonos speakers to an all-paid trip to New York, Miami and San Francisco.
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